Pierfrancesco Celada solo exhibition – ‘Instagrampier’

Exhibition Period
Jun 15 - Jul 25, 2021
Exhibition date and time
Tue to Sun, 12:00nn - 7:00pm
Exhibition Place
WMA Space

The upcoming exhibition at WMA, ‘Instagrampier’ is a solo exhibition by Pierfrancesco Celada (Pier). 


Pier began frequenting the Western District Public Cargo Working Area at the Western District of Hong Kong after moving to the area in 2016. Once used primarily for shipping and trading, the Pier by then has morphed into one of Hong Kong’s best public spaces named by local-profit Hong Kong Public Space Initiative. Better known as the Instagrampier, it is a place where people go there to fish, exercise, walk their dogs, relax, watch sunset, and take photographs, both scenic and selfies.


Like any average Hong Kong resident habitating in tiny living areas, Pier walks to the Pier every day to claim the space available to him in the open, bringing his camera. As he does that, he begins to notice all kinds of repetitions, including his own:


New faces show up and old faces return, but Instagrams with the same poses at the same locations within the Pier were made, depicting the same ways the public open space was enjoyed as shared in the social media. In that cycle of creation and re-creation of Instagram driven imagery, a constant repetition of poses and situations are played by a never-ending number of interchangeable actors. 




The Pier becomes a place of transition, no longer between land and sea, but between reality and the virtual world of self-representation; between our real selves and the way we wish our lives were perceived and represented. 


Piqued by this interest, Pier expanded his photography practice to curate the Instagrampier’s own Instagram account. By making photographs of others taking pictures while physically visiting the Pier, and collecting the images others made in the virtual space, the artist found himself engaged in an endless cycle of representation. It was not until March 1, 2021, when the Marine Department closed the Pier to the public citing pandemic reasons, did the artist break away from the cycle.  




Through this iteration, the artist pays tribute to all his project collaborators met via the ‘Instagrampier’, and brings another transition of representation of people and lives from the public and virtual spaces to this private exhibition space.    


A number of public programmes will be held alongside the exhibition. Stay tuned to our social media platforms for more details.


As part of the crowd management and public health safety measures, please reserve your spot before visiting the exhibition. 


Image courtesy of the artist, Instagrampier project



About the Artist


After completing a PhD in Biomechanics, Pierfrancesco Celada has started a series of long-term photographic projects documenting life in modern cities. He won the Guernsey Photography Festival International Competition (2020), PHMuseum Photography Grant (runner-up, 2020), Happiness Onthemove Award (2017), the Photolux Leica Award (2014) and the IdeasTap and Magnum Photos Photographic Award (2011). His work has been exhibited internationally including London, Paris, Oslo, Hamburg, Tokyo and Hong Kong. His first monograph Instagrampier will be launched in June 2021. He has been based and worked in Hong Kong since 2014.

15/6 (Tue)
12:00nn - 7:00pm