The WYNG Media Award (WMA) aims to engage the public, nurture awareness and promote positive change through images inspired by critical social issues in Hong Kong. It invites themed photography submissions from both international and Hong Kong artists, pairing the celebration of talent with the fulfilment of a social purpose. Since 2011, its non-profit programmes, including the WMA Masters, WMA Commission, WMA Open, WMA Student and WMA Film have been encouraging dialogue among creators through selected annual themes.